Digitalization Cases by Unknown

Author:Unknown
Language: eng
Format: epub
ISBN: 9783319952734
Publisher: Springer International Publishing

Fig. 3Snapshot of a sampled Facebook event overview

The website complements the above communication mediums by connecting and registering people to events via online announcements and other notifications, social media integration, newsletter signups, and Google map integration that offers direction guidance to the church and church event venues as well.

On the next steps, the management of the church has plans of transforming the control room, which is currently responsible for audiovisual projection and care of media gadgets, into an ultra-modern production studio responsible for all prerecorded and live streaming content through the online system and social media although in the meantime live streaming is done via Facebook’s live streaming feature using internet enabled mobile phones during church services and other events of the church. Efforts have been made to purchase a high definition HD camera with streaming features to aid in the streaming and recording of high quality media.

From the website statistic in Table 1, it can be deduced from the viewed traffic of unique visitors that there is a steady growth of unique online visitors over the period from the year 2015 through 2016 to 2017 with this increasing from 901 through 3513 to 9256 unique visitors respectively. However, as presented in the table, the number of pages accessed per visit indicates a reduction over the period from 29.02 pages per visit for 2015 through 12.8 pages per visit in 2016 to as low as 9.84 pages per visit for 2017. A follow up on this via random interactions with the congregation indicates the demand for content in their variations over the period that reflects more of recent activities in the form of images from events and video (where available) with social sharing options to allow posting of content through visitor’s social network accounts such as Facebook, WhatsApp, Twitter, amongst others. This feedback reflects in the website report on time spent on the site as presented in Table 2 for the year 2017. It can be noticed that the majority of visitors (73.4%) spend at most 30 s on the site. In other words, the short stay of visitors on the website can be related to frequency of updates where there isn’t much to read upon each subsequent visit. Thus, as seen from the report, there is an inverse representation where the site is getting more traffic but losing out on engagement due to lack of variety resulting in shorter times spent on the site. The decline in bandwidth (amount of data downloaded per visit) over the period further explains this with less content (pages) viewed per subsequent visit. This reflects the need for regular updates and an indication as well on the likelihood of further increase in the number of visits and time spent on the site.Table 1Website statistics reflecting total visits from Jan. 2015 to Dec. 2017

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